Evidence

Case studies

Selected engagements—outcomes describe operational changes, not guaranteed revenue.

Beverage

CVS velocity reset

Challenge

Sell-through visibility lagged two weeks behind distributor files, blurring promo decisions.

Solution

Deployed Sell-Through Pulse Dashboard with banner-specific SKU clusters and weekly anomaly flags.

Outcome

Category team shortened promo review prep; slow clusters flagged three days earlier on average.

Personal care

Hypermarket facing program

Challenge

Range review relied on anecdotal photos without share-of-shelf context.

Solution

Ran Category Shelf Intelligence with calibrated facing counts and benchmark comparisons.

Outcome

Buyer meeting included quantified shelf story; field routes prioritized top 40 stores.

Household imports

Importer reconciliation

Challenge

Monthly disputes with a primary distributor over unit conversions and timing.

Solution

Implemented Distributor Sync Console with exception queues and reason codes.

Outcome

Reconciliation meetings moved from all-day debates to targeted exception lists.

Snacks

Regional rollout wave

Challenge

National creative did not translate to Jeolla and Gangwon execution standards.

Solution

Built Localized Activation Playbooks linked to Field Execution Scorecard checkpoints.

Outcome

Post-wave audit showed higher compliance on endcap mechanics in target provinces.

Electronics accessories

Promo mechanic test

Challenge

Marketing repeated low-lift aisle talkers without incremental proof.

Solution

Ran Promo Lift Attribution with control stores across two hypermarket banners.

Outcome

Next quarter shifted spend to multi-buy mechanic with documented incremental units.